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across emails, website, landing pages, inbound phone calls etc.
AIDA STANDS FOR HOW TO
Action: What are the call to actions and where do we place them? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel/platform you are using and how to engage ie.Desire: What makes our product or service desirable? How do we interact personally to make an emotional connection? Online chat? Immediate response to Twitter feed? Share tips and advice?.on website, via videos, customer ratings, Interest: How will we gain their interest? What is our content strategy? Social proof available to back up our reputation? How do we make this information available and where ? ie.Awareness: How do we make buyers aware of our products or services? What is our outreach strategy? What is our brand awareness campaign? Which tools or platforms do we use? What should the messages be?.So using this to help plan your tailored and targeted communication campaign may be a start.Īsk yourself some key questions throughout the stages: It could be referred to as a communications model rather than a decision-making model, as it's identifying to companies, how and when to communicate during each of the stages as consumers will be using different platforms, engaging at different touchpoints and requiring different information throughout the stages from various sources. How to use the AIDA model So how can this be applied to marketing planning? The additional "R" is sometimes added by some Marketers to show the importance of ongoing relationship-building to give the AIDAR model. Retention: We all know that this is key to upsell, cross-sell, referrals, Advocacy and the list goes on.
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downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat, etc. Action: CTA - Move the buyer to interact with your company and taking the next step ie.Move the consumer from 'liking' it to 'wanting it'. Desire: for your product or service through an 'emotional connection', showing your brand personality.
![aida stands for aida stands for](https://www.iguestpost.com/wp-content/uploads/2021/05/pexels-evg-culture-1170979.jpg)
Interest: generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.Awareness: creating brand awareness or affiliation with your product or service.In our free, illustrated guide to 16 classic planning models diagrams we explain what they are and give examples of why and how to apply them in business.Īccess the Essential marketing models for business growth What does AIDA stand for?